They're going on to some of those cheaper options, and those cheaper options are actually generating in more revenue and are being more profitable than that of some of the premium or what used to be the basic tier of Netflix. How has Netflix's password cracked down getting on? Or at least, be seen to be doing something. There's a lot of different regulation coming in, and the big tech players have to do something. Will Instagram and Facebook users in Europe be able to pay to avoid ads? They're calling it cannibalization because they haven't quite figured out or they're not quite sure if this way of engaging with their users and viewers is going to allow them to generate as many advertising dollars, as would the long form. I'm your host, Marcus Johnson, in today's show.Īre YouTube shorts cannibalizing long form content? This is the Friday show that thinks that Utah is Colorado and vice versa. Hello, everyone, and thanks for hanging out with us for the Behind the Numbers Weekly Listen, an eMarketer podcast made possible by Awin. Want to find out how? Visit /emarketer to learn more. Awin's affiliate partnerships platform offers a real alternative to big tech, and puts you back in control of your ad spend. Two thirds of digital ad spend currently flows to the three big tech platforms, Google, Meta, and Amazon, but their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts.
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